scream to win – 19 Crimes

For Halloween we turned screams into currency, giving Aussies the chance to be an extra in an upcoming Australian Horror Film through a ‘Scream to Win’ competition. Launching with an ominous scream booth in the middle of Melbourne CBD, the campaign extended across social, in-store, and even jump-scare OOH billboards that screamed at passerbys.

Role – design director & art director

agency – splash (treasury wine estates), Melbourne