Know Her. Know the Perfect Gift. – Michael Hill

This international jeweller needed a Christmas campaign to stand out during the peak time of retail messaging. Teaming with Collider production house, we built an entire world of gift options through 3D animation, rendered in a new stylistic direction and design.

Role – Designer

agency – che proximity, Melbourne

markets – Australia, New zealand and canada

Social tool

A “choose-your-own-adventure game” created specifically for Instagram to help users find the perfect Christmas gift. By targeting males using dark posts, users were directed to one of several personalised Instagram accounts and led on a journey to find the perfect gift for Christmas; a Michael Hill product.