SORBET – WINE, REFRESHED

As the younger generations turn to flavourful RTD’s and bright non-alcs, we needed a refreshing take on wine and a fresh brand: enter Sorbet. Through a series of product focused vignettes, street posters, plenty of social content, and a roaming branded airstream (a fun nod to the nostalgic ice-cream truck) we launched our bold new brand.

Role – design director & art director

agency – splash (treasury wine estates), Melbourne