brutally elegant – WYnns
The luxury of Wynns comes from the unexpected. The rugged elements (arctic winds, Terra Rossa soil and ancient limestone) create something truly special. This paved the way for the campaign platform that embraced the yin and yang.
Enter ‘Brutally Elegant’ – A visceral, evocative and disruptive platform which naturally paved the way for a design approach that followed suit. Juxtaposing visuals depicting ‘brutality’ and ‘elegance’. Textural, beautiful and rich art direction – refined and contemporary.
